ESG
ESG Strategy
The leading outdoor advertising company in Croatia presents a new strategic direction
Since 2021, ESG as a new strategic directive encompasses three directions: Go2Green, Doing Good, and Smart city, through which we have supported numerous initiatives.
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Go2Green
Through projects like Croatian Wildlife and GigaBEEtno, we raise awareness about the importance of biological sustainability in the community.
02
Doing Good
Through the Blood = Life campaign, we encourage blood donation and have developed the first automated system for dynamic messaging about real blood needs.
03
Smart city
All our screens have integrated air purifiers, contributing to better air quality. We have also modernized phone booths, transforming them into digital citylights and smart info kiosks. They are connected to local tourism boards to provide relevant information to citizens.
Using sustainable materials and energy-efficient systems allows us to run campaigns with less environmental impact.
We invest in green technology to ensure that all our digital screens use 3 to 5% energy from renewable sources.
Each year, this percentage will increase, with the goal of reaching 100% by 2035.
Green billboards and solar panels
Our Vision
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Digital Screens
The very core of our business is digital, which helps us reduce environmental impact and build a more sustainable future for advertising.
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